// the home keys
// brand identity meets web development
Two disciplines, one practice. Brand work shapes how a thing sounds and looks. Web work makes it actually run somewhere. I treat both as systems — built once, shipped everywhere, and made to hold up under attention.
[ 01 ]left hand
Marks, palettes, typography, and the systems that hold them together. One source of truth carried from screen to print to inbox — a brand that reads the same wherever it lands.
[ 02 ]right hand
Sites built with intent. Whether one page or many, the goal is the same: legible code, fast pages, accessible by default, maintainable five years from now.
Building systems since 2003. Brand pipelines and infrastructure are the same job at different layers — read the system, make it legible, make it ship. The duality in the brand is real: left hand meets right hand at the home row.